Bulgari Inaugurates its Rome Paris Axis

An iconic location at number 23, Place Vendôme that architect, Peter Marino, has redesigned with a new concept and architectonic identity with the purpose of highlighting the company’s Roman roots and strengthening the contemporaneity of Italianness.  Peter Marino’s creative vision can be seen in the colors, the use of materials and history and his ability to make the past speak to the future through the brand’s magnificence and artisanship. An evocative journey between Rome and Paris, revealed through the craftsmanship of the techniques applied, the interior design and architectonic vision. A love affair between Bulgari and Ville Lumière which began in 1979 when the Roman jewelry company open its first boutique in Hotel Plaza Athénée and which is still going strong 40 years later with a new Parisian location that, since 1898, has been considered as the city’s most prestigious address, thanks to the Ritz Hotel that opened its doors in that very year on the north-west side of the square. «Bulgari was founded 137 years ago and our mission has always been to astound the world with our incomparable expertise in creating magnificent jewelry. We are proud to have opened a new home for our High Jewelry and to be here in Paris as the only Italian jewelers able to express style, know-how and creative spirit,» says Jean-Christophe Babin, Chief Executive Officer at Bulgari Group. 

Built at the end of the 18^th century, Bulgari’s new boutique is housed inside two adjacent buildings, Hotel de Boullongne and Hotel Peyrenec, restored for the occasion by Atelier Chevalier and Atelier Perrault, with the added intervention of VLD Pariz for everything regarding the iron decor. The boutique’s main feature is the incredible mosaic on the ground floor, a tribute to the very best Italian design, from Scarpa to Mangiarotti, Borsani and Ponti.