Digital Dialogues with Better Silver

Paolo Bettinardi, Ceo of Better Silver, speaks about innovation, creating value and #nextnormal

Better Silver has always been focused on innovation, and now it’s really ramping up digitalization, creating its first “Virtual Room” boasting high-quality tools for communicating and showcasing products and technologies. The brand, which is famous for its vast assortment of chains (it has also had a jewelry line since 2015), has thus created its first virtual “trade show,” with one-on-one meetings and webinars.


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