Emotions at the Theatre
Alessia Crivelli, Marketing Manager of the homonymous company, tells us about her recent talk and growth experience with retailers and end customers. In an unusual tour of Italy's top theaters
«After difficult moments, it is always a good idea to take stock, not only economically but also of what a crisis has taught us. And what I can definitely say is that, these last two years, have made us realize that coming face to face with our partners, spending time together and comparing notes is the most precious thing ever. While it is certainly true that creating jewelry means giving shape to a dream, meeting the people who then have to propose and convey this dream to the end customer is therefore fundamental. That’s why attending a trade show is, and will remain, useful for our industry. However, in the perspective of our brand’s continuous evolution, being able to create moments outside trade shows in which to share precious time with our retailers, and even with those who then wear our jewelry, is now more strategic than ever. We were given the opportunity by an event promoted by Harper's Bazaar, which saw us involved as partners last spring in a sort of tour of top Italian theaters. We have been to three venues so far, namely Naples, Florence and Venice, and I can only say that I am really enthusiastic about this initiative. For the first time in many years, I have finally been able to spend a good deal of quality time with our dealers and their customers who love Crivelli. It was exciting for us to put a face to the people who choose us every day and decide that our style represents them. Similarly, it was important for the end customer to meet those who designed and created the jewelry in which they have invested money and feelings by buying it for a special occasion. In short, there is nothing more wonderful than treating oneself to unique moments, and this event was full of them.
Being able to talk to those who appreciate and trust us made me realize that the most appreciated aspect of our brand is its ability to express the simplicity of a classic style, enhanced by quality stones and workmanship. An example of this is Like Chromatic, a collection that accompanies our high jewelry creations and which evokes the essential design of Like, now one of the company’s icons, with the addition of the bright hues of hard stones such as malachite, carnelian, onyx, coral, turquoise and mother-of-pearl. At first glance, a piece of Like jewelry looks like a simple circle, but then, looking at the rings, earrings and bracelets, you can spot the C, the company’s initial. A discreet feature, like the elegance for which we have always stood out and of which I am particularly proud.»
Being able to talk to those who appreciate and trust us made me realize that the most appreciated aspect of our brand is its ability to express the simplicity of a classic style, enhanced by quality stones and workmanship. An example of this is Like Chromatic, a collection that accompanies our high jewelry creations and which evokes the essential design of Like, now one of the company’s icons, with the addition of the bright hues of hard stones such as malachite, carnelian, onyx, coral, turquoise and mother-of-pearl. At first glance, a piece of Like jewelry looks like a simple circle, but then, looking at the rings, earrings and bracelets, you can spot the C, the company’s initial. A discreet feature, like the elegance for which we have always stood out and of which I am particularly proud.»
