Liv Luttrell: Sustainability As A Form of Joy

With elegant and fluid shapes, Liv Luttrell's new jewelry speaks of the brand's evolution in style, and confirms the designer's constant ethical commitment

Last June, Liv Luttrell launched seven unprecedented creations with abstract sculptural forms that describe a creative journey based on a continuous exploration of materials and finishes without ever straying from concrete principles of sustainability. «In this new series, I explore gold processing to give it the same fluidity and lightness as a fabric that curves around the body. The textures of the brightest diamonds and hand-finished satin gold creates an interplay of light and shadow that results in a changing color,» explains the London-based designer, who launched her eponymous brand in 2016. Each piece is handcrafted by Liv's team of artisans in her London workshops from 100% recycled gold and ethically sourced diamonds. «I think my philosophy has grown and continues to do so as my brand evolves. When I started, I had very clear ideals, but things change when the market starts to make its voice heard. Nevertheless, I have never compromised. Quality can be seen in the detail; my joy comes from offering my customers an experience of the highest quality and, of course, by creating beautiful jewelry. There is a tendency to be overly simplistic when talking about sustainability and it actually it took me years to realize how complex the subject is. I have now created a network of gem dealers that I trust and who have a know-how of the industry that has grown over generations. I always use gold and diamonds that are recycled, fairtrade, antique or from channels accredited by the Responsible Jewellery Council. Analyzing the provenance of each material and working with a highly skilled team is fundamental to my brand. I believe that transparency is the key to a sustainable jewelry industry. This vision is central to my brand and the creative journey I like to share with each of my customers.»

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