Liv Luttrell: Sustainability As A Form of Joy

Last June, Liv Luttrell launched seven unprecedented creations with abstract sculptural forms that describe a creative journey based on a continuous exploration of materials and finishes without ever straying from concrete principles of sustainability. «In this new series, I explore gold processing to give it the same fluidity and lightness as a fabric that curves around the body. The textures of the brightest diamonds and hand-finished satin gold creates an interplay of light and shadow that results in a changing color,» explains the London-based designer, who launched her eponymous brand in 2016. Each piece is handcrafted by Liv's team of artisans in her London workshops from 100% recycled gold and ethically sourced diamonds. «I think my philosophy has grown and continues to do so as my brand evolves. When I started, I had very clear ideals, but things change when the market starts to make its voice heard. Nevertheless, I have never compromised. Quality can be seen in the detail; my joy comes from offering my customers an experience of the highest quality and, of course, by creating beautiful jewelry. There is a tendency to be overly simplistic when talking about sustainability and it actually it took me years to realize how complex the subject is. I have now created a network of gem dealers that I trust and who have a know-how of the industry that has grown over generations. I always use gold and diamonds that are recycled, fairtrade, antique or from channels accredited by the Responsible Jewellery Council. Analyzing the provenance of each material and working with a highly skilled team is fundamental to my brand. I believe that transparency is the key to a sustainable jewelry industry. This vision is central to my brand and the creative journey I like to share with each of my customers.»