In a post-pandemic scenario of great ferment, VO+ takes stock of the situation with Mario Ortelli on the current state of the jewelry. The pandemic has certainly accelerated some luxury market trends that have also had a strong impact on jewelry: consumption is driven by “buy less buy better”; processes and channels must be increasingly digitized, with a consumer who is informed only through digital; sustainability becomes essential to be competitive. The opportunities are as great as the threats, however. According to what emerged, as far as Italy is concerned and with a few exceptions, the problem is the small size of the company that limits the ability to invest in digital and prevent the development of a brand story. Added to this is a corporate culture that still relies too much on the wholesale channel, but which today is experiencing a real perfect storm.
Mario Ortelli Bio
Managing Partner of Ortelli&Co, a strategy and M&A advisory company specialized in the luxury goods industry. He is also the Founder and Co-Managing Partner of Alvarium CoRe Partners, an investment firm focused on private equity. Previously he was the Global Head of the luxury goods sector at Bernstein. He worked for 15 years at the management consulting companies The Boston Consulting Group and Value Partners assisting luxury and premium consumer companies in major international projects in strategy, digital, M&A and operations.