Tailor-made services that are particularly requested by a foreign public, especially since the locations chosen by the brand for its flagship stores mainly capture an international clientele... «Besides Genoa, our Italian boutiques can be found inside the Carlton Hotel Baglioni in Milan and the Splendido Belmond in Portofino, hotels whose guests are mainly foreign people traveling for business or leisure. This is also the reason why we have decided to take part for the first time at Vicenzaoro, the number one jewelry trade show in Italy and one of the most important in the Old World. This January edition therefore marks a debut for us and will help to launch our development plan on the national market. The prospective from here to the next three years is, in fact, to open 15 to 20 dealers in Italy, and the Vicenza show is useful for getting to know the right buyers and identify new “In-house” areas». Clear ideas in the Gismondi house, also in terms of how to change the perception of the product as a whole by allowing it to evolve towards an exclusive, made-to-measure item of jewelry, starting right from the entry price collection. «In wholesale, we intend to sell collections of less than one thousand Euros, collections that can be modified and personalized irrespective of the initial cost price». No small idea, considering that Gismondi 1754 now has clients that spend at least 10 thousand Euros.