Meet The Buyer: Dalia Oberlander

«I founded Latest Revival by myself, therefore I know how this system works like the back of my hand», says Dalia Oberlander, mind, soul and body behind what, in just a few years, has become much more than a jewelry-focussed, e-commerce website and is now an authen- tic reference point for companies, designers, artisans, collectors and trends-setters seeking a more comprehensive view, both in aesthetics and commercial terms, of what people want. While the commercial aspect is certainly not neglected, the oer also has a strong emotional value. «The market is getting into gear now. Emerging designers are renewing and making our oer range even more interesting. What makes us stand out is the way we position the creations of new talents next to items with a vintage look or heritage pieces, thus offering a unique and unparalleled selection. We somehow celebrate the very best of design developed through the centuries. Whether it is a jewel from the past that cannot be found anywhere else or an item made by one of today’s best emerging artists, the common denominator is still design united with craftsmanship.»

On this basis, the website has every right to be in the sphere of traditional e-commerce but, at the same time, also places itself in the virtual sphere where ideas, suggestions and emotions can be grasped in order to be constantly up to date. And this not only concerns jewelry insiders, but also attracts lovers, the curious and collectors, the expression of a consumer in the broad sense, cultured and evolved, those who make use of a jewelry culture and who are not only interested in the purchase but also in following and experiencing the story. And this is Latest Revival’s added value. «We want our clients to get to know our designers. That’s why we often include their photographs, publish interviews, share comments. It puts the entire buying experience into context. Our clients always know the item’s background, why we chose it, why it is unique. This ‘why’ is always highly appreciated.» Without forgetting that the right price positioning can also make the difference. «The price is always important. It’s like art: buy what you love, pay for what you love, and it will mean something to you, and to the market, forever. The price is set, piece by piece, according to parameters linked to craftsmanship and design, the use of stones and materials.» The oer is extremely articulate and launches are the result of an accurate selection which leaves no stone unturned, from the aesthetic value to the commercial aspect, from recognizing the contemporary trends to identifying the influences of the past. But it must all fit into a scheme that sees the consumer as the target of the entire process. «We try to make every launch – whether it’s a collection, capsule, limited edition or single item - an all-encompassing experience, for everyone involved. Providing a context, an opinion, a logical foundation, is always important,» Dalia Oberlander concludes.