In conversation with Catawiki
Federico Puccioni, Country Manager Italia from the Catawiki online auction platform, previews his Tuesday intervention at Digital Talks, outlining the digital market trends intercepted at VICENZAORO
Federico Puccioni, what has VICENZAORO got that other jewelry trade shows haven't?
VICENZAORO is the largest gold and jewelry Show in Europe. This is why it manages, every year, at every edition, to confirm its role as a reference point for gold and jewelry buyers and to give voice to the most important trends in the gold and jewelry world. It is a highly important international showcase for anyone who wants to be a player in the sector.
Some feedback on this edition?
We already had the chance to speak in front of this amazing audience at VICENZAORO September 2017. This time, we find ourselves once again admiring how this event is able to catalyze, in 6 days, and in one place, all the very best in the global jewelry industry.
What type of brands are you interested in? How many and what kind of brands are in Catawiki's portfolio? More than the mainstream brands - which are largely already present on Catawiki - what we're interested in is constant search for unique and particular items, made with almost 'tailored' care and passion. Italian jewelry is always at the top in terms of quality and refinement. Often, however, designers with brilliant ideas can't find the right distribution or can't sell their product effectively on an increasingly more competitive market. Catawiki offers the possibility to even the ‘small’ companies, that develop an extremely high quality and handcrafted product, to get themselves noticed by the public. Something that they would not be able to do otherwise.
Which new market trends have you seen here at VICENZAORO?
After years of austerity and minimal, the market trends show a comeback to bigger and more sumptuous items that combine gold with alternative materials, even in view of finding a more contained price, but without sacrificing any of the manufacturing quality. Classic jewelry still holds an important share of the market, meeting the needs of institutional anniversaries, and elegant, small and valuable jewelry always finds its admirers among the more refined consumers.
Which is the strongest consumer segment at the moment and what is it interested in?
The consumer profile is currently rather heterogeneous. In fact, one of the effects of the market's shift to online is the chance to open up to a highly varied public. Branded jewelry obviously has a great following, both on a national and international level. However, alongside these, there is also a growing number of buyers interested in the uniqueness and quality of the item. The auction dedicated to Italian manufacturing, which we launched just after our first visit to VICENZAORO, met with a fast-growing number in this latter group of buyers.
VICENZAORO is the largest gold and jewelry Show in Europe. This is why it manages, every year, at every edition, to confirm its role as a reference point for gold and jewelry buyers and to give voice to the most important trends in the gold and jewelry world. It is a highly important international showcase for anyone who wants to be a player in the sector.
Some feedback on this edition?
We already had the chance to speak in front of this amazing audience at VICENZAORO September 2017. This time, we find ourselves once again admiring how this event is able to catalyze, in 6 days, and in one place, all the very best in the global jewelry industry.
What type of brands are you interested in? How many and what kind of brands are in Catawiki's portfolio? More than the mainstream brands - which are largely already present on Catawiki - what we're interested in is constant search for unique and particular items, made with almost 'tailored' care and passion. Italian jewelry is always at the top in terms of quality and refinement. Often, however, designers with brilliant ideas can't find the right distribution or can't sell their product effectively on an increasingly more competitive market. Catawiki offers the possibility to even the ‘small’ companies, that develop an extremely high quality and handcrafted product, to get themselves noticed by the public. Something that they would not be able to do otherwise.
Which new market trends have you seen here at VICENZAORO?
After years of austerity and minimal, the market trends show a comeback to bigger and more sumptuous items that combine gold with alternative materials, even in view of finding a more contained price, but without sacrificing any of the manufacturing quality. Classic jewelry still holds an important share of the market, meeting the needs of institutional anniversaries, and elegant, small and valuable jewelry always finds its admirers among the more refined consumers.
Which is the strongest consumer segment at the moment and what is it interested in?
The consumer profile is currently rather heterogeneous. In fact, one of the effects of the market's shift to online is the chance to open up to a highly varied public. Branded jewelry obviously has a great following, both on a national and international level. However, alongside these, there is also a growing number of buyers interested in the uniqueness and quality of the item. The auction dedicated to Italian manufacturing, which we launched just after our first visit to VICENZAORO, met with a fast-growing number in this latter group of buyers.
