Vicenzaoro: Stronger Together

Just a few days until the September edition of Vicenzaoro, which is all sold out once again. A special edition due to a series of events with authentic jewelry industry outsiders and a particularly close anniversary for us.

Forty years ago, VO+ magazine was born and Vicenzaoro already had 30 seasons behind it. 2024 will mark the 70th anniversary of our jewelry show, and we can safely say that the quality of the event has grown hand in hand with the magazine whose broader communication system includes digital and social. The ability to adapt to new times of both these realities - particularly from 2020 to present day - is certainly part of our “trade show” DNA. VO+ is one of the pillars of the platform that Italian Exhibition Group has developed around the trade show event: the concept of community that has characterized the Vicenza event for years – and all IEG exhibitions – is strengthened by the ongoing relationship with the customers throughout the year, also thanks to VO+. With content and details, we keep the community engaged, enhancing it with interviews and articles, And with industry insights, we reach an ever-larger audience. The growth in the number of both the show and the magazine strengthens our positioning as a Boutique Show and as an informative niche sector magazine. Those who choose to exhibit at Vicenzaoro and be featured on the pages of VO+ are aiming at a target that likes to select regardless of fashion.

The fair itself has reinforced its role as a content generator: it is no longer just an opportunity to buy but also to compare and grow by promoting the culture of jewelry through discussions with industry players. And VO+ is the source of many of the topics at the center of the debate. Speaking of Vicenzaoro September, the edition is already sold out with 1,200 exhibiting brands and much-awaited returns: from Staurino Fratelli to Carrera y Carrera and Chantecler in Icon, and Stephen Webster in the Design Room. Vicenzaoro is therefore growing at both the high-end and in terms of fine jewelry, becoming more and more of an international reference with a dazzling offer mix. The claim Discover More centers precisely on the idea of amazing even the insiders with an allround overview of the sector, as all our jewelry shows do: Oroarezzo for Made in Italy jewelry and technologies; JGT in Dubai, now an established Middle Eastern success with an average growth of 20% from one edition to the next; SIJE with which we are in Singapore as of this year to preside over the ASEAN. IEG’s effort to make the appointment with the world of watches more and more interesting is worth mentioning: September means VO’Clock Privé, the B2C for connoisseur wristwatch enthusiasts who are also eager to learn through direct meetings with companies, and Time, the B2B community for independent brands that keeps an eye out for the potential cult watches of tomorrow.»