De Beers goes to NY

A new jewellery home for De Beers in New York

 

De Beers has a new home in New York. The iconic jewellery brand just opened a new store located in one of the coolest locations in Manhattan’s Upper East Side at 716 Madison Avenue between 63rd and 64th streets. Featuring a new and inspiring store concept, the new jewelry boutique showcases De Beers’ timeless creations highlighting the beautiful diamonds and craftsmanship of the exquisite jewellery whilst in order to offer an intimate and innovative customer experience.

Inside the store, guests will learn about the De Beers Legendary diamonds, and discover unique High Jewelry creations or create their own solitaire ring via our bespoke For you, Forever service.

“We are delighted to unveil our new home on Madison Avenue in New York, an address representing better the positioning of our brand and customer experience. We have designed this new space with our clients in mind to fully express our brand’s uniqueness and convey our century old diamond understanding in a friendly setting. Through this beautiful space dedicated to our craft, we invite our clients to an intimate and personal experience where expertise meets emotion! It is also a strong signal to the American market and our customers” François Delage, CEO De Beers Diamonds Jewellers commented.

 

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