The Empire of Light

Swarovski Genuine Gemstones & Created Stones has unveiled its incredible range of Innovations for 2016/2017. Stunning New Cuts for Swarovski Zirconia, Nano, Topaz and Marcasite Top the List.

Swarovski, a multifaceted international company with more than 120 years of creativity and innovation has, since 1965, been the trusted supplier of its precision cut genuine gemstones and created stones to leading players in the fine and bridge jewelry, watches, eyewear and related industries. It is therefore fitting that the company has chosen Baselworld, the largest and most influential trade fair for high-end jewelry and watches, to launch its latest genuine gemstone and created stone innovations. The Swarovski booth at Stand C21 of Baselworld, the showcase for all the Swarovski Group brands and businesses, will be open from March 17 – 24, 2016, and on March 16 exclusively for the press.

Swarovski Zirconia

Swarovski’s revolutionary cutting technique for Zirconia was the first to apply Gemological Institute of America standards for diamond cutting to zirconia, resulting in radically enhanced brilliance. Individual stones come in an impressive range of cuts and are each laser-engraved with ‘Swarovski Zirconia’, the customer’s guarantee of authenticity and quality. Each year, a new portfolio of shapes and colors is unveiled to the market, with stunning novelties being presented for the 2016 / 2017 season:

The Swarovski Zirconia Dahlia Cut is a 10-sided cut inspired by the extravagantly petaled Dahlia that is either a perfect center stone or sensational when set in a bouquet of stones. The Swarovski Zirconia Antique Cushion Checkerboard Cut is a fascinating mix of the geometry of a rectangle and oval. It is at its best as a statement center stone. The Swarovski Zirconia Bloom Cut is a delightfully youthful shape with strong ‘70s vibes that plays on the timeless appeal of flowers. The Swarovski Zirconia Round Rosebush Cut distills the heady romance of summer in an English rose garden into a center stone of unbridled beauty. Swarovski Zirconia Caramel, a fascinating re-imagining of the color brown, can either smolder like an ember or blaze like a flame, especially when set in yellow gold. Swarovski Zirconia Fancy Light Green is a fresh green, well suited to delicate youthful designs that can also create dramatic contrasts when set against darker shades. Swarovski Zirconia Fancy

Champagne reflects the peach tones of champagne bubbles that imbue a spirit of celebration and give the stone an irrepressible joie-de-vivre. Swarovski Zirconia Frosty Mint is an on trend color for contemporary urban themes, which also has icy appeal to express nature at its most extreme.

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Nano

 

Swarovski has now also turned its unparalleled knowledge of precision cutting to Nano, a cast-able glass ceramic usually paired with precious metals, most notably silver and gold. Nano, available in the Round Pure Brilliance Cut, is an excellent addition to the Swarovski color portfolio, offering designers a modern design option capable of a myriad of interpretations. Nano Tourmaline Paraiba features a color reminiscent of the famous genuine Paraiba tourmaline and combines with white or pink for a classic Miami Beach art deco vibe. Nano Sapphire Blue Dark is a royal favorite perfect for refined pieces, yet dynamic when set against brilliant white or other contrasting colors. Nano Ocean Grey Dark is a perfect modern grey that favors subtle and elegant styles but is also strikingly original when set in silver or rose gold. Nano London Blue Dark is an intensely mysterious teal blue that is a great match to warm orange, dark red or gold.

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Swarovski Topaz

The brand-new Swarovski Genuine Topaz Puresse Cut is both an extraordinary and controversial cut that unites the simplicity of a cabochon dome with the complexity of a facetted body. Available in various shades of blue its water drop appearance pays homage to the most vital of elements.

Swarovski Marcasite

The perfect fusion of gemstone and metal, marcasite is naturally occurring iron pyrite that when cut delivers a fiery brilliance and metallic gleam. The new cuts launched at Baselworld transform this mineral to possess not only its traditional metallic luster but also a state-of-the-art brilliance perfect for 21st century designs. The geometry of the Swarovski Marcasite Checkerboard Cut imposed on the metallic surface of marcasite results in a deeply intense sparkle. The dome, in the Swarovski Marcasite Dome Cut, represents the divine link between heaven and earth decorated with small

triangles that converge at the top to intensify iridescence. The Swarovski Marcasite Honeycomb Cut allows the individual stones in stone-intensive designs to form one grand metallic honeycomb that is new and extremely modern. The Swarovski Marcasite Peak Cut, inspired by winter sun falling on the Austrian Alps, has facets that are distinctly graphic and exploit the opaque reflections of marcasite.

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Building on the vision of company founder Daniel Swarovski and his revolutionary machinery for precision cutting jewelry stones, Swarovski remains dedicated to the tireless development of perfect cuts and colors that bring out the full potential and inherent beauty of every material the company uses. After 50 years in existence the Swarovski Gemstone Business, which is a certified member of the Responsible Jewelry Council, is also a source of inspiration for the global jewelry and watch industries. They turn to Swarovski for the most impeccable stones supported by an equally impressive service portfolio. Swarovski strives to develop close partnerships with customers in order to deliver customized product solutions and services that ensure the successful integration of Swarovski Genuine Gemstones and Created Stones into their design, product development, production and marketing processes. All of these products and services can be experienced first-hand at Baselworld 2016.