New York City Serenade
Swarovski celebrates the world's cultural capital with an exclusive, astonishing new jewel.
In four days, the whole world will be holding their breath as they admire the extraordinary show of New Year’s Eve in Times Square, with the ball drop and the dazzling lights and color extravaganza. The event is, once more, the proof of the special place New York City has in all of our hearts. And for the Big Apple lovers out there, Swarovski has just created a very special jewelry piece.The fascinating object, exceptionally crafted in clear crystal and light siam (a classic red hue), blends Swarovski's timeless design with New York's everlasting symbol, resulting in a perfect piece with which to remember a unique city.
Whether as a treasured keepsake for oneself or as a gift to bring a piece of the big city back home, the breathtaking crystal piece is the ultimate memento for the knowledgeable and stylish traveler. The Swarovski New York Apple is an object of high brilliance, showcasing Swarovski's exquisite design in cut crystal and expert faceting. Each one features 170 organic shaped facets for contemporary yet classic appeal, finished with polished metal tags in the shape of an apple with the letters NY punched through.
"Just as the Eiffel Tower is identified with Paris, so is the apple synonymous with New York. We are so excited to capture the energy and elegance of this spectacular city in the New York Apple. We hope it serves to bring home special memories for tourists and residents alike," said Jean-Jacques Sebbag, SVP Sales & Operations Consumer Goods Business, Swarovski Americas.
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