Piaget and Palomba/Serafini, protagonists at the Fuorisalone 2017

French jewelry maison Piaget has selected two Italian designers, Roberto Palomba and Ludovica Serafini, to celebrate the Milano Design Week 2017.

Every year the Fuorisalone offers an intriguing perspective on the most significant ideas in design and aesthetics. This year makes no exception and, if possible, even raises the bar of excellence. Piaget, a brand that has always built its philosophy on values like excellence and craftmanships, on April 4th will dedicate the main window of its via Verri Boutique to the most recognized couple of Italian design: Roberto Palomba and Ludovica Serafini. The showcase will highlight a special design created by Palomba and Serafini for Driade that will be the focus of an exclusive cocktail party. “To us design means dressing with emotions something that is merely functional, and that’s why we feel such a close affinity with a Maison like Piaget, which for us represents a way of living and not just of appearing, a style not dictated by fashion that keeps its strength and identity over time, just like our designs which result from a method, not an exercise in style” the two designers said. One thing is for sure: on April 4th, the Piaget boutique will be the center of a unique fusion of imagination, vision, taste and aesthetic genius, as a symbol of Made in Italy.

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