E-commerce for all

Selling jewellery via digital platforms is a well-known successful strategy. Here is a brief description of all the necessary steps to follow when embarking on this retail adventure.

Amazon, Flipkart and Snapdeal are mainly geared towards mainstream-level jewellery. For the medium to high-level niche market there are more specialised stores such as Polyvore, 1stdibs, Lyst and Luisaviaroma.

Distinguish yourself from traditional stores

Your online store must have all the advantages of an online boutique which distinguishes it from a physical store: plenty of room for information and a lower, more affordable price tag.

Tempt sceptical consumers

The classic worry is “What happens if I don’t like the jewellery I’ve chosen or it’s the wrong size”? You can remedy this by offering a 30-day return policy and a “virtual changing room” app such as TryItOn or Mirrar.

Recommendations are crucial

If you use a platform such as Amazon or Snapdeal, you can already see recommendations for other similar pieces of jewellery, if you have created your own e-commerce site you can use plenty of plug-ins for Wordpress, Magento and so on.

C.F.