Diamonds and genuine craftsmanship do not need color to shine in all their beauty. The new Buccellati
advertising campaign, launched on June 18th
, proves it. In a series of black & white images and in a short movie, the young British photographer and director, Josh Olins, describes a day in the magic and eternal city of Rome, trying to find unusual sights and iconic places. The testimonial of exception for this advertising campaign is Beatrice Borromeo
, who, totally at ease on the photo set, goes around the city with which she feels a strong bond. The shots enshrine Beatrice’s free spirit and refined grace, who emphasizes with intense expressions the beauty of the Buccellati jewels and the workmanship techniques characterizing them: hand- engravings that render the gold surface soft and precious, the Maisons’ iconic lacework patterns, and the inspirations drawn from Nature and Renaissance times.