Cegid's Omnichannel Tools

Mario Cavalli explains the advantages of Cegid Retail Live Store: the omnichannel proposal for stores

Digital transformation is setting a new pace for retailers. In the last two years, the sales staff have had to deal with an everincreasing number of services, from the collection of goods in the store to the need to integrate web catalogues, but not only: even critical issues, just think of the opening calendar and health protocols. And right the sales staff have now taken on a new role, which is more flexible and strategic towards the end customer. «The future of stores now depends more than ever on the acceleration and adaptation capabilities of retailers to offer consumers compelling experiences along with innovative and useful services, while simplifying management for staff and optimizing IT costs,» explains Mario Davalli, Cegid Country Manager for Southern Europe, «Cegid Retail Live Store will allow brands and retailers to capitalize on their physical store network to offer an amazing unified shopping experience, attracting new sales opportunities; this is “Retail the New Way” ». More precisely, Cegid Retail Live Store brings together in a single terminal all the information necessary to support the customer, both in the sales and consultancy phases, between online and physical store. In this way, sales assistants can respond more efficiently and smoothly to customer requests.

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