It is called Well Made, the first new app created and launched by the Fondazione Cologni dei Mestieri d'Arte. A tool to discover the artisans around you and have the addresses of the best workshops always at hand, located throughout Italy. The application amplifies the experience of browsing the well-made.it site, presenting the same content and functionality, but enriched by the geolocation that allows you to use it even on the move and in real time. An ambitious project that comes from the awareness that 70% of the traffic on the portal comes from mobile: so, to differentiate the two browsing experiences, while the site shows the search results throughout the country, the app offers a consultation focused on the user's position, ensuring a simple and rewarding way to discover the treasures hidden in your city, or simply in the place where you are, and get even closer to the traditions of our territory. Wellmade thus provides artisans and workshops with a new tool to divulge their extraordinary work to the wide public that already regularly consults the site, and not only. It is possible to discover Wellmade's stores either by exploring the interactive map or by searching by filters, finding the artisan by name, trade or province, as well as by the products and services offered. Directly from the app you can contact the store and get the directions to reach the address, thanks to the navigation linked to the application Mobile Maps, Waze and Google Maps. Just like on the site, every registered artisan has in fact a personal card, with the description of the activity, a gallery of images, the products and services offered, direct contacts and opening hours. For users looking for suggestions, the Inspire Me section offers several resources to consult: highlighted artisans, advice from authoritative experts in art crafts and Wellmade's new entries. Directly from the app it is also possible to suggest to the editorial staff the master craftsmen not yet present on Wellmade, giving users the opportunity to propose the inclusion on the app of excellent and significant workshops.
Finally, by enabling push notifications, the app signals the artisan of the week, selected for users by the Wellmade team.
The new Wellmade app is finally available and downloadable for free on Android and iOS. With this new digital project, Fondazione Cologni dei Mestieri d'Arte strengthens its commitment to support artistic craftsmanship, already signatory of an appeal to the government to save the trades of the past, through the link: http://chng.it/ZsF7JZ5QWs
Photo courtesy @percossi papi