Discovering Ruby on the Set of Busatti Milano
The absolute red of the ruby on the photographic set of “Objects of Desire from the Depths,” an editorial project capturing the power of today’s most coveted gemstone
We step inside the photographic project by Alberto Carlo Macchi for the April issue of VO+ Magazine, titled “Objects of Desire from the Depths.” Conceived to immortalize the beauty of the most sought-after gemstones of the moment, the editorial explores their expressive intensity through the camera lens. For Busatti Milano, the lens focuses on the Eden earrings, which exhibit a magnificent marriage of gold, diamonds and rubies. The set was designed to enhance the inclusion-free red of the two central Burmese rubies, aiming for a shot that maximizes the intensity of the gems. The visual narrative testifies to Busatti Milano's mastery in dialoguing with the rarity of a gem, succeeding in preserving its ancestral power.
