January 2019-January 2020. A year since the signing of the exclusive agreement between World Diamond Group and Forevermark – the brand launched by De Beers to promote excellence in diamond selection and in natural diamond jewelry – the Vicenza-based company, synonymous of high jewelry for thirty years, has announced that, at this edition of Vicenzaoro, Stephen Lussier, Executive Vice-President Consumer and Brands at De Beers, will also be in attendance. Monday, 19thJanuary will be the highlight of the moment as Stephen Lussier will be acting as host at the World Diamond Group stand together with Giuliano Castrenze, Managing Director of World Diamond Group, and Daniel White, Head of Licensee Markets Forevermark. A unique occasion in which to inform the Show’s international public of the brand’s values: Beauty, Rarity, Responsible Purchasing. In fact, the standards for assessing a stone go well beyond the 4Cs at Forevermark: in order for a stone to be beautiful enough to carry this trademark, it must respect the intrinsic quality of the original raw diamond, the precision of the cut and excellent polishing, all founded on trust and integrity as a guarantee of transparency and control along the entire production chain. This is why only less than 1% of the stones examined can become a Forevermark and finally be engraved with an individual number to identify it as unique and personal.