Gismondi 1754 creations on the Red Carpet at the MTV EMAs

Hollywood stars, music idols and the jet set wear them as well as many admirers of the unique and distinctive style of the historical Genovese jewelry company. Reaching staggering rates in one-to-one Special Sales

There’s no denying. On the Red Carpet at the 2020 MTV EMAs held in Los Angeles on 8th November, the Canadian model, Winnie Harlow, certainly got herself noticed. To further enrich her evening gown, she chose a jewelry set comprising Ghiaccio earrings and the White Gold Ghiaccio Diamond necklace, with the addition of two rings that just could not go unnoticed: a 7 k, Fancy Vivid Yellow Diamond Ring and a 10 k, Fancy Yellow Diamond Ring. All “unique pieces” by Gismondi 1754, a brand founded in Genoa a good seven generations ago and now proudly managed by Massimo Gismondi. But this historical Ligurian company is well familiar with “Special Sales”. Only in the last few days, four sales have been concluded, important transactions with four private, one-to-one customers in respect of the philosophy that Mr. Gismondi so strongly promotes: “Special Sales make up a distinctive value of our offer, they are not just an impromptu occurrence. Besides the high-quality manufacture for which our collections stand out, we want to offer our customers a unique and unrepeatable experience since their decision to buy a jewel is also based on the emotional feelings evoked on seeing it. We truly believe in our philosophy, which we transmit with passion to all our sellers because, only through a relationship of loyalty and strong motivational empathy with our clientele are we able to clinch sales of such high value, even in times that are complicated for everyone.” And, to give an idea of what we are talking about, the total value of the 4 Special Sales in the month of October was 1.55 million Euros, of which 354 thousand for one single item, thanks mainly to the stores in New York, St. Moritz and Portofino.

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