Essenza, Aura, Dedalo and Genesi, four collection that express the creative world of Massimo Gismondi, Ceo of the Genovese brand
Monday, 12 July 2021,
by Lorenza Scalisi
"Through our art, we give shape to emotions." Emotions that Massimo Gismondi personally feels which he then capitalizes on and transforms into jewelry collections whose names evoke this important and profound personal experience. And so, Essenza, generated from the desire to deconstruct classic jewelry into something unexpected, taking it back to its minimal elements that have even more strength and character. Aura, which in a game of concentric concave and convex circles recalls the idea of an energy channel for that magical and powerful flow that transits between Universe and Mankind. And then Dedalo and Genesi, each linked in its own way to Genoa, the brand’s city of origin. Starting from the ancient motif of the labyrinth in Crete, Dedalo takes us into the Ligurian city’s narrow carugi streets, illuminated with flashes of gold, diamond and enamel light. Genesi, on the other hand, is the result of a childhood memory and the curiosity aroused by a nautilus shell on display during a visit to the Natural History Museum in Genoa. From there, the study of the golden ratio of Leonardo Fibonacci’s numerical progression and the genetic code created by Mother Nature, for a result that bewitches with its hypnotic lines.