The historic Genoa-based jewelry company Gismondi 1754, which produces top-of-the-range jewels, has announced the stop of production in compliance with the Save Italy decree, without however leading to a stoppage in sales. How? The company, in a note, specified that sales will continue regularly through its distribution channels, with the implementation of a business plan prepared by the company. The post-listing plan envisaged an increase in its inventories, in order to support the growth of the US and Middle-East market with participation at Vicenzaoro January 2020 fair, as well as at Doha in February 2020. In addition, following the new government provisions issued for emergency Covid-19, Gismondi 1754 has recently activated a contingency plan which provides for the following, immediate actions:
- Launch of the digital platform for online sales, througt its website and all proprietary social channels
- Participation in international online sales for luxury accessories, such as: MyTheresa (of the Neiman Marcus group), Modaoperandi, Net-a-Porter, Galeries Lafayette and Farfetch.
- Virtual one to one sales, with its private customers, through specific communication channels such as: Whatsapp, Facetime, Zoom and others
- Consignement (viewing account) of High Jewelry pieces to its dealers in the Middle East and Russia, to support them in the sales of Gismondi 1754 products
The Company also reserves the right to evaluate all the extraordinary measures to support companies to deal with the health emergency, contained in the mentioned "Italian Care Decree". The economic effects caused by the ongoing pandemic are currently difficult to assess. In order to provide the market with constant and progressive information on the management trend, Gismondi 1754 will also communicate the economic and financial impacts deriving from the evolution of the Covid-19 emergency on its activities according to the provisions of EU Regulation 569/2014 ( MAR).