Today IEG Presents WE ARE Jewellery
We Are Jewellery opens today at 1pm. A new digital format through which artificial intelligence and emotional storytelling reveal the novelties of Made in Italy
Under the artistic direction of Beppe Angiolini, WE ARE Jewellery officially opens today, 23 March, at 1 pm, with live streaming on Italian Exhibition Group's The Jewellery Golden Cloud, a platform accessible to operators to facilitate online business networking and discover the profiles of participating companies. With an innovative b2b event in live streaming on the oroarezzo.it web channel, buyers connected from all over the world on the "Golden Cloud" platform will be able to admire haute couture jewelry thanks to fascinating Jewellery Frames dedicated to the excellence of Italian gold and jewelry production. An interactive show for a matching modality never before explored by the sector will take shape through high-definition video footage, borrowing from the world of haute couture innovative methods and languages for jewellery. On the occasion of WE ARE Jewellery, 32 exhibiting companies will be presenting their new collections with a gallery of images and in-depth technical sheets on the Jewellery Golden Cloud, a digital environment set up by IEG for the occasion. The user-friendly interface, programmed for immediate and intuitive navigation and enhanced by an artificial intelligence system, facilitates targeted matching between buyers and companies thanks to the detailed profiling of connected users.
An original format by IEG, created with the collaboration of Art Director Beppe Angiolini, WE ARE Jewellery offers itself as an exclusive lever for communication, promotion and relations with international operators. Inspiring images, created in the enchanting city of Arezzo and embellished by the exclusive spaces of the historical Palazzo Lambardi, are the interactive protagonists in live streaming thanks to the potentialities of the Golden Cloud, the new digital environment by IEG. Palazzo Lambardi - today home to the Sugar boutique - belonged to the family of the same name of Lombard origin, whose coat of arms can still be admired on the facade: an open-flying eagle in red crossed by three gold bands on a silver field. At the top three lilies in gold under a rake in red. The show, which is inspired by the brand new formats launched during the last fashion weeks, focuses on the beauty and craftsmanship of the gold and jewelry production of the national districts, enhances the business aspect, and allows international buyers to view every single piece presented in detail. Furthermore, it is possible to examine product cards and details, navigate through information from the manufacturing company and get in direct contact with the companies, even in the weeks following the event. The WE ARE Jewellery project - which enjoys the support of the Ministry of Foreign Affairs and International Cooperation and the ICE Agency - is part of the great manoeuvres towards the full restart of the Italian gold and jewellery sector and contributes, thanks to the introduction of new communication tools and channels, to support the market with a decisive push towards the wide-ranging process set in motion by IEG over the years towards new digital solutions to integrate the more complete trade fair offer in presence.
To register, click the link https://visita.oroarezzo.it/reserved-area
