"Our company was born in Milan and has been operating in the heart of the city for over 80 years. It is important to do our part and support the thousands of people who are working and fighting tirelessly to get out of this emergency. For Milan, for our Region, for Italy. We must remain united and contribute all, we and you, together in the emergency ", comments Francesco Songa, CEO of Mabina Srl, the company that owns the brand. Kidult, always close to people, joins the solidarity and support initiatives of the San Raffaele Hospital. From March 16 until, the company is donating 20% of the proceeds of the sales, made on discoverkidult.com, to the Milanese hospital to support it in the fight against COVID-19. To maximize action against this emergency, the company has decided to extend the initiative to include Kidult dealers active on the e-commerce. The initiative is communicated through social networks and digital channels, so that it can reach the widest possible audience. In support of its customers, Kidult has also activated free delivery for online purchases until April 5, in line with the national feeling #iorestoacasa. The brand, which has always been sensitive and active in supporting projects in favor of the social, families, animals, culture and territory, has been the protagonist of successful solidarity campaigns over time. It is therefore natural that, even and especially in this emergency, Kidult offers its contribution, in support of the emergency, together with its dealers and customers. This initiative will end on April the 5th.