La Gioia, Pomellato's first High Jewelery collection

A new precious and joyful universe, where the aesthetic codes of the Milanese House reach their maximum expression

New challenge for Pomellato which is launching its first high jewelry collection, "La Gioia". 165 very precious pieces celebrate the long history of the Milanese brand, bringing its stylistic codes to the maximum expression: the love of color and of unconventional gems, the taste for gourmette and extra-large sweaters, the preference for irregular pavé. «"La Gioia” is the most authentic expression of who we are. It represents Pomellato's identity as a non-elitist jeweler» explains Sabina Belli, CEO of the brand. «The collection reflects an Italian way of life that does not distinguish between everyday and ceremonial jewels, between the pieces we wear and those we leave in the safe. In Italy, beauty is not scary, but enriches and enhances life!» As with all Pomellato creations, the new pieces have been entrusted to the master goldsmiths of the House, who work necklaces, rings, bracelets and earrings entirely by hand, making them unique. «Pomellato DNA feeds our High Jewelry,» Art Director Vincenzo Castaldo notes. «In reinventing our rings, Tango chains, Portrait hard stones and our other creations, we always try to maintain the balance between the craftsmanship of the workmanship and the audacity of creation. “La Gioia” speaks the language of Pomellato, but in an even more free, reckless and sophisticated way. Through powerful models, which make design the absolute protagonist of the collection.»

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