Nanis: A Journey of Art and Transformation
Craftsmanship, innovation, and quality are the three pillars that define the journey of Nanis, a brand steadfastly devoted to creating Italian-made jewelry of exceptional intrinsic value
An item of gold jewelry holds a story that bears the echo of ancient traditions.
Laura Bicego, co-founder of Nanis, sums up her work with three highly meaningful words: «craftsmanship, innovation, and quality».
Each creation becomes a suspension between the past and the future, between the solidity of gold and the mutability of the world.
With a watchful eye on the market and an ear tuned in to the whispers of change, the designer is not intimidated by the complexity of the current historical moment:
«Our sourcing strategy is based on constant monitoring. This flexibility, besides being an economic choice, reflects a deeper change taking place beneath the surface: consumer tastes are evolving together with the very perception of jewelry.
In the past, pure gold was the absolute maxim of luxury, the metal that spoke for itself; now, however, its voice is no longer so solitary. In recent years, it has gradually given way to creations that combine the precious metal with colored stones.»
The new Boules collection by Nanis embodies this innovative language: lightweight and playful shapes that reflect the light of vibrant colored gems, injecting new energy.
«Reinterpreted in a colorful, versatile, and customizable version, the Boules collection retains its iconic character, recalling the essence of our tradition while taking on new aesthetics. In this way, it merges the charm of Italian craftsmanship with a contemporary taste, meeting the needs of those looking for jewelry as an expression of their individuality.»
Through such a vision, challenges for Laura are transformed into creative opportunities:
«In times of high volatility, possibilities may seem limited. But we adopt innovative strategies that preserve the integrity of design, allowing us to maintain a strong market position without compromising quality. Each model, now as in the past, continues to tell a story of expertise and of a tradition that evolves with the present.
In a context of economic fluctuations, we focus on cutting-edge designs while maintaining Italian savoir-faire, because our made in Italy – or, better still, made in Trissino – is our real strength and guarantee of excellence.»
Laura Bicego, co-founder of Nanis, sums up her work with three highly meaningful words: «craftsmanship, innovation, and quality».
Each creation becomes a suspension between the past and the future, between the solidity of gold and the mutability of the world.
With a watchful eye on the market and an ear tuned in to the whispers of change, the designer is not intimidated by the complexity of the current historical moment:
«Our sourcing strategy is based on constant monitoring. This flexibility, besides being an economic choice, reflects a deeper change taking place beneath the surface: consumer tastes are evolving together with the very perception of jewelry.
In the past, pure gold was the absolute maxim of luxury, the metal that spoke for itself; now, however, its voice is no longer so solitary. In recent years, it has gradually given way to creations that combine the precious metal with colored stones.»
The new Boules collection by Nanis embodies this innovative language: lightweight and playful shapes that reflect the light of vibrant colored gems, injecting new energy.
«Reinterpreted in a colorful, versatile, and customizable version, the Boules collection retains its iconic character, recalling the essence of our tradition while taking on new aesthetics. In this way, it merges the charm of Italian craftsmanship with a contemporary taste, meeting the needs of those looking for jewelry as an expression of their individuality.»
Through such a vision, challenges for Laura are transformed into creative opportunities:
«In times of high volatility, possibilities may seem limited. But we adopt innovative strategies that preserve the integrity of design, allowing us to maintain a strong market position without compromising quality. Each model, now as in the past, continues to tell a story of expertise and of a tradition that evolves with the present.
In a context of economic fluctuations, we focus on cutting-edge designs while maintaining Italian savoir-faire, because our made in Italy – or, better still, made in Trissino – is our real strength and guarantee of excellence.»
