Recarlo’s Warm Luxury Comes to Life in Milan and Bari
First Milan, then Bari. With the opening of their first monobrand boutiques, Recarlo brings its audience closer, translating the philosophy of warm luxury into a tangible, immersive experience: an intimate form of luxury, built around emotions to be felt
Milan and Bari: these are the cities chosen by Recarlo for their first boutiques. A bold move in an increasingly digital era, reflecting the brand’s desire to offer clients a truly unique encounter with high jewelry. Stepping into a Recarlo boutique is stepping into a sensory story: diamonds are meant to be seen, touched, and felt, and here they reveal their most captivating dimension.
In Milan, the capital of art, fashion, and design, the first boutique has opened in the heart of the Quadrilatero, at Via San Pietro all’Orto 26. A wide window fronts the street, previewing the beauty of iconic collections such as Anniversary Love and Anniversary More, illuminated by carefully designed lighting that highlights the diamonds’ purity and cut. The atmosphere evokes a welcoming Piedmontese salon, where luxury is intentionally “décontracté.” Guests can sip a coffee while trying on rings ranging from €1,000 to over €100,000, bracelets, and one-of-a-kind necklaces. Every detail reflects meticulous care and elegance: honey-toned inlaid oak parquet referencing Piedmontese noble palaces, walls in natural hues, and the 3D-printed Recarlo blue curtain housing small display cases with the most exclusive pieces. Embracing armchairs and touches of Bardiglio gray marble complete a setting that celebrates Italian artisanal sophistication and sustainability, a core value for the Maison.
In Bari, at Via Sparano 108 – one of the city’s main luxury retail streets and a symbol of Southern Italy’s growing significance on the international stage – the same aesthetic unfolds. Intimate, sophisticated spaces echo Recarlo’s signature “blue” universe. Here, as in Milan, the encounter with the beauty of diamonds becomes an unforgettable emotional experience.
