Second Life: from Art and Fashion to Jewels
Their past includes a concert hall stage and the fashion system catwalks. Now, four young women are jewelers and founders of brands admired by Hollywood stars and even Her Majesty.
Achieving important targets in one’s own profession and then... changing course, starting from scratch and taking on a new sector, or founding one’s own brand. A self-challenge, either due to curiosity or to give vent to something that then turns out to be an inborn talent. There are many reasons why a person might choose to press the ‘reset’ button. And there are also many case histories in the world of jewelry. An impressive example is the Taiwanese violinist, Anna Hu, famous concert artist but also a jeweler much admired by stars of such caliber as Gwyneth Paltrow, Nathalie Portman and Madonna. Eugenia Oliva and Claire O’ Keefe - sales & marketing manager at Elie Saab and photographer and freelance costume designer - are, on the other hand, the ‘mothers’ of Keefe Palas, as well as the authors of what could be defined as a ‘temporary collection’, made with organic materials, like leaves or parts of plants and vegetables. Both neo jewelers and founders are, however, former fashion designers.