Slow Jewels by Azulmalin
Pure recycled silver emphasizes the uniqueness of Azulmalin jewelry, the brand of Swedish designer Malin Henningsson, promoter of a slowness that conveys beauty
Just as the slow fashion movement promotes the production and consumption of clothing in a more sustainable and ethical manner, Azulmalin's jewelry is created to last without following the logic of a market based on fast production cycles and consumerism. «It is important for us to be aware of the negative impact that fast fashion has on the environment. Slow fashion, on the other hand, is conscious, thoughtful and timeless rather than trendy,» says the designer and founder of the brand, Malin Henningsson, on his website. «Our goal is to design high-quality jewelry with longevity in mind. We have chosen a make-to-order or small series production process that follows a sustainable rhythm. This means that we keep a very low inventory and most of the jewelry will be made, for our clients, when the order arrives.» Azulmalin's eter- nal time lingers in the flowing lines of jewelry with rudimentary, organic shapes inspired by the great modernist sculptors of the 20th century.
Robust hoops to decorate the ear or pendants that communicate with the profile of the neck; rings and bracelets with soft, soaring lines that embrace fingers and wrists; rigid necklaces that capture the sensuality of the neckline. Each piece is handmade in Eco Silver, in other words, 100% recycled silver. «This doesn’t mean that our jewelry is made from silver freshly mined from the ground or a by-product of mining other minerals. Eco Silver comes from unwanted jewelry, scrap silver, recycled silver from electronic devices and medical equipment. It contains 92.5% pure silver, just like any other sterling silver. Therefore, it will have the same qualities and will be certified with a 925 hallmark.»
The same attention is paid to the packaging, which is carefully selected to be as environmentally friendly and simple as possible. Without sacrificing a beauty that, like a recurring thread, binds every step, from the act of creation to the final product.
Robust hoops to decorate the ear or pendants that communicate with the profile of the neck; rings and bracelets with soft, soaring lines that embrace fingers and wrists; rigid necklaces that capture the sensuality of the neckline. Each piece is handmade in Eco Silver, in other words, 100% recycled silver. «This doesn’t mean that our jewelry is made from silver freshly mined from the ground or a by-product of mining other minerals. Eco Silver comes from unwanted jewelry, scrap silver, recycled silver from electronic devices and medical equipment. It contains 92.5% pure silver, just like any other sterling silver. Therefore, it will have the same qualities and will be certified with a 925 hallmark.»
The same attention is paid to the packaging, which is carefully selected to be as environmentally friendly and simple as possible. Without sacrificing a beauty that, like a recurring thread, binds every step, from the act of creation to the final product.
