The Jewelry Wunderkammer: An Immersive Experience in the World of Jewelry

Shared intentions always lead to extraordinary results. This was evident in the evocative setting of the Lucid Club, located in the heart of the Montenapoleone District at the Palazzo Bagatti Valsecchi in Milan, on May 7th. The Jewelry Wunderkammer, an event organized by VO+ Magazine, invited the Exclusive guests of Intesa Sanpaolo to promote the link between experience, exclusivity, and value. Conceived as an immersive moment, the event transported guests on a timeless journey into the world of jewelry, celebrating craftsmanship, design, and the intrinsic meaning of extraordinary artifacts.

Jewelry, much like some aspects of banking, is intrinsically linked to artisanal knowledge and the generation of value. This connection was highlighted by Tiziana Lamberti, Executive Director of Sales & Marketing Wealth Management & Protection at Intesa Sanpaolo, during the introduction to the talk, which featured three prestigious designers, the creative minds behind three high jewelry brands. Lamberti shared her personal admiration for Italian jewelry, emphasizing its creativity and intrinsic elegance. Today, jewelry represents not only an emotional choice but also a lasting investment, reflecting the complexity of financial decisions. The art of jewelry conveys an authentic and unique experience, aligning with Intesa Sanpaolo's mission of putting people and their desires at the center.

In a subsequent intimate and passionate roundtable, designers Alessio Boschi of the eponymous brand, Fiammetta De Simone of De Simone Fratelli, and Francesca Neri Serneri of Le Sibille enriched the guests' experience. They showcased the depth and diversity of Italian jewelry art and its lasting impact on the contemporary world. Each designer brought a unique story and authentic passion, conveying a sense of beauty, history, and meaning that transcends simple jewelry creation. This phase allowed guests to enter the Olympus of luxury jewelry, discovering the intricate details behind the splendid works of art.

Afterward, guests were invited to explore three Wunderkammers set up within the club. In these enchanted rooms, they experienced the beauty and uniqueness of the three brands' one-of-a-kind pieces firsthand. They engaged in a tactile and sensory experience where craftsmanship was celebrated in all its splendor.