The Plus 100: Awareness

Sustainability is the concept that acts as a link between these ten jewelry industry personalities: entrepeneurs, top managers and creative directors that, every day, make the jewelry world "greener".

Jonathan Kendall 
Title President, Marketing & Education Commission, CIBJO-World Jewellery Confederation
Where London
Why Helping jewelry industry to prepare for climate change and shifting demographics

De Beers Group senior executive, Jonathan Kendall’s leadership of the Marketing & Education Commission of CIBJO-World Jewellery Confederation, is focusing on climate change and how the industry must adapt. «We will provide guidance, support and solutions to help the industry change,» he says. The Commission will also continue to provide marketing insights on “Generation Z” to support the industry in maintaining its relevance in a fast changing world. 

Ivana Ciabatti
Title National President of Confindustria Federorafi
Where Arezzo, Italy 
Why She combines creativity, strong entrepreneurial spirit and charity activities, with a company of trade and refining ethical gold

National President of Confindustria Federorafi, Vice President of the European Federation of jewellery (EFJ) and member of the Board of the RJC. All starting in 1984 as a founding partner of Italpreziosi S.p.A., a leading company in the precious metals trading sector and a successful operator in the investment gold sector, of which today it is the administrator. It is active in numerous humanitarian and cultural projects in Italy, Brazil and Papua New Guinea, and she is also vice president and managing director of Goldlake IP, a company that deals with trade and refining ethical gold.

Floyd, Mahugu & Peinovich
Title G. Floyd, C. Mahugu, E. Peinovich, Co-founders of Soko
Where San Francisco
Why Style and social commitment together

Founded in 2015, Soko is a platform specialized in the sale of ethical jewelry, connecting over 2,300 Kenyan artisans.

Sean Gilbertson
Title Chief Executive Officer of Gemfields Group Limited
Where London
Why Global leader in African stones, promoting transparency

Gemfields is specialized in ethical stones, collab- orating with brands and designers. Since 2013, Fabergé Limited is part of the group.

Caroline Scheufele
Title Chopard's Co-President and Artistic Director
Where Geneva
Why Discovering trends and new roads

«We started our journey towards sustainability in 2013 and in 2018 we achieved 100% of ethical gold used. We have done many activities in this regard, from support for artisanal mines to the collaboration with the NGO “ARM” - the Alliance of responsible extraction - at the first Palme d’Or of the Cannes Film Festival with Ethical Gold. We then strengthened our commitment with the support of a new artisan gold mine in Bolivia. And since 2016 we have been working with Gemfields, a supplier of ethical stones, with which we have just presented a capsule collection on the occasion of Green Carpet High Jewelry.»

Mark Hanna
Title Chief Marketing Officer of Richline Group
Where New York
Why Richline Group means 15 locations all around the world and 5 strategic business divisions

Mark Hanna is the Chief Marketing Officer of the Richline Group, a wholly owned subsidiary of Berkshire Hathaway, USA, whose TrustChain Initiative tracks and authenticates diamonds and precious metals through every stage of the supply chain. The result is a jewel of which a sort of digital identity card can be supplied, with a careful verification of the product, physical processes and supervision by third parties. «In this period we are experimenting with the application of the blockchain to the gold and diamond industries, as well as the creation of new business models with documented provenance, dedicated storytelling and traceability for consumers. This new collaboration between Richline Group and IBM makes it possible to authenticate diamonds, precious metals and jewelry at all stages of the global supply chain, from the mine to the retailer.»

Shoshana Stewart
Title Ceo of Turquoise Mountain Foundation
Where Kabul, Afghanistan
Why An ethical effort that at the same time creates advantages for its collaborators

Since 2006, Turquoise Mountain Foundation collaborates with international designers, such as Pippa Small (jewel in the image), to support artisans in Afghanistan, Saudi Arabia, Myanmar and Jordan.

Mpumi Zikalala 
Title Managing Director for De Beers Group Managed Operations, South Africa and Canada 
Where Johannesburg 
Why Mpumi has more than 18 years' experience in the mining industry, starting at the Cullinan Diamond mine 

She is responsible of  a new business that identifies synergies for a more sustainable process in Canada and South Africa. 

Marie-Claire Daveu 
Title Chief Sustainability Officer and Head of International Institutional Affairs at Kering Group 
Where Paris 
Why Responsible for the development of the sustainability stategy in the broader sense of Kering and the direction of the group's institutional affairs 

Last October she launched the first "hackathon", Hack to Act in Paris: an event of 48 hours to code the sustainable luxury.