Where are we heading? In this special November issue, we take a closer look at some of the macro themes that have influenced the entire world of luxury in recent years and from which jewelry has in some way tried to draw ideas and lessons. Always adapting to their own way of doing business and to the cultural, historical and artistic heritage they bear, even jewelry brands, from the most affordable to high-end, whether independent or belonging to large groups, have accepted the invitation to explore new boundaries. With the help of analysts, experts and digital managers, in these pages we try to understand how much, in what way and what in particular has really been understood, remodeled, developed or let go in the last few years. We start with a selection of six keywords - Lab-Grown Diamonds, Retailtainment, Cultural Pioneer, Metaverse, Clienteling, Blockchain – first explaining their etymology and then providing a snapshot of the state of the art, with numbers, comments, case histories and success stories. All supported and accompanied by a series of images that we have created using artificial intelligence, to catapult you into cyber luxury 4.0 dimensions.