Raise Your Hand is a the new campaign joined by Bulgari to raise funds for Save the Children.
Bulgari and
Save The Children have teamed up for a new special campaign:
Raise Your Hand, which features lots of celebrities photographed by
Fabrizio Ferri. Ferri explained the concept: ‘We raise our hand to signal our presence, our interest, our attention, our participation. To signal that we do not hide, that we have no fear, that we believe we have an answer. Raising our hand while wearing the ring or the bracelet symbolises our support for Bulgari’s effort to raise funds for Save the Children. I have personally witnessed the positive impact it has had on the lives of thousands of children around the world, thanks to the money raised so far.That’s why I donate my work.This is how I raise my hand.’ For the occasion, Bulgari has created a bracelet (available at
Selfridges) with the Save The Children logo inspired by the brand’s classic B.zero 1 design.