Art&sofT and ePlay: CRM & Sales Software Becomes a Service
The XOX CRM & Sales solution by Art&sofT and ePlay is democratizing the way jewelry is sold, enabling all players in the supply chain to embrace digital transformation. Danilo Alagi, CEO of the two agencies, explains
A leather briefcase, hands opening it with a decisive click, the light from its contents illuminating a room. Selling jewelry has always been like this: physical, tangible, almost solemn—until digitalization rewrote the rules of the game. Enter the revolutionary solutions from Art&sofT and ePlay.
"In recent years, especially after the pandemic, we’ve witnessed an irreversible evolution in commercial needs. Previously, the relationship between brands and retailers relied almost entirely on physical presentations of collections, with major brands benefiting from established trust. Small and medium-sized manufacturers, on the other hand, had to physically present their products to earn the confidence of dealers. Today, this model has changed," explains Danilo Alagi, CEO of the two agencies, which are democratizing access to technologies that, until recently, were the exclusive domain of large international maisons.
"Thanks to our XOX CRM & Sales app, we’ve enabled small and medium-sized businesses to present their collections digitally, eliminating the need for travel and in-person appointments. Sales have become faster, and costs have been significantly reduced. Companies can interact with dealers and distributors as effectively as major brands."
The promise is ambitious: an app accessible on any device—PC, tablet, smartphone—that not only processes orders but also serves as a connection tool. "You can share lookbooks, promotional materials, and social kits. A dealer can download a catalog and promote it online in seconds," Alagi explains.
Immediacy is the key word. This also applies to boutiques, which until recently could only rely on their window displays. "Now they can consult inventory in real time, check availability at other stores, and even reserve a piece of jewelry for a customer. It’s as if a boutique became a window to the brand’s entire catalog."
The real strength of XOX CRM & Sales, however, lies in its ability to merge B2B and B2C into a single flow. Every customer is tracked, and every action is recorded. "If a customer buys a ring, the system can suggest a matching bracelet or notify them of a new collection. This level of personalization was once the exclusive prerogative of luxury giants."
This revolution is also changing mindsets: "Our technologies are now used by everyone, from retailers to end customers. The ability to access real-time data makes all the difference. Those who don’t embrace digital transformation will be left behind. The future of jewelry is already here. It will not only enable better sales but also provide control over everything from production to the end customer. In the luxury market, this is what separates success from failure."
A precise, concrete vision is now a reality. As the leather briefcase closes for the last time, the jewelry world prepares for a transformation that no one can ignore.
For more information:
VICENZAORO JANUARY 2025 – HALL 3.2 – STAND 102
eplay@eplaylab.it | +39 0131.53.22.83 / +39 340.580.0984 | www.eplaylab.it
info@art-soft.it | +39 0131 95 01 62 / +39 393 33 05 865 | www.art-soft.it
ePlay – Only for Luxury Manufacturers
Art&sofT – Only for Luxury Retailers
"In recent years, especially after the pandemic, we’ve witnessed an irreversible evolution in commercial needs. Previously, the relationship between brands and retailers relied almost entirely on physical presentations of collections, with major brands benefiting from established trust. Small and medium-sized manufacturers, on the other hand, had to physically present their products to earn the confidence of dealers. Today, this model has changed," explains Danilo Alagi, CEO of the two agencies, which are democratizing access to technologies that, until recently, were the exclusive domain of large international maisons.
"Thanks to our XOX CRM & Sales app, we’ve enabled small and medium-sized businesses to present their collections digitally, eliminating the need for travel and in-person appointments. Sales have become faster, and costs have been significantly reduced. Companies can interact with dealers and distributors as effectively as major brands."
The promise is ambitious: an app accessible on any device—PC, tablet, smartphone—that not only processes orders but also serves as a connection tool. "You can share lookbooks, promotional materials, and social kits. A dealer can download a catalog and promote it online in seconds," Alagi explains.
Immediacy is the key word. This also applies to boutiques, which until recently could only rely on their window displays. "Now they can consult inventory in real time, check availability at other stores, and even reserve a piece of jewelry for a customer. It’s as if a boutique became a window to the brand’s entire catalog."
The real strength of XOX CRM & Sales, however, lies in its ability to merge B2B and B2C into a single flow. Every customer is tracked, and every action is recorded. "If a customer buys a ring, the system can suggest a matching bracelet or notify them of a new collection. This level of personalization was once the exclusive prerogative of luxury giants."
This revolution is also changing mindsets: "Our technologies are now used by everyone, from retailers to end customers. The ability to access real-time data makes all the difference. Those who don’t embrace digital transformation will be left behind. The future of jewelry is already here. It will not only enable better sales but also provide control over everything from production to the end customer. In the luxury market, this is what separates success from failure."
A precise, concrete vision is now a reality. As the leather briefcase closes for the last time, the jewelry world prepares for a transformation that no one can ignore.
For more information:
VICENZAORO JANUARY 2025 – HALL 3.2 – STAND 102
eplay@eplaylab.it | +39 0131.53.22.83 / +39 340.580.0984 | www.eplaylab.it
info@art-soft.it | +39 0131 95 01 62 / +39 393 33 05 865 | www.art-soft.it
ePlay – Only for Luxury Manufacturers
Art&sofT – Only for Luxury Retailers
