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Better Silver: On the Road to Success

The newly opened business unit in the US market and a further expansion of the company's production area are among the evolutionary milestones highlighting 2022 for Better Silver, now in its 45th year.


Founded in 1977, and soon becoming a point of reference in the production of silver chain, Better Silver is now celebrating its 45th year of business. An anniversary that promises to be a milestone of new successes, not only thanks to the creativity that characterizes the exclusive designs of its vast assortment of chains, but also to the evolutionary character of the company, which travels constantly and persistently on the tracks of technology and innovation. Indeed, 2022 began with the opening of Better Silver USA Corp., a business unit located in the US market as a reference point for overseas customers. In the coming months, a 2,300-square-meter expansion of the factory is also planned with the inauguration of a new production area at the Bressanvido (Vicenza) site. The area will make it possible to increase and strengthen the company's entire production chain, which starts with metal casting, continues on with the production of machine-made chain and ends with the manufacture of the finished product. «The industrial nature of the company cannot ignore the need to make constant investments in order to guarantee enormous competitive advantages for the customers who choose us as their partner,» explains the company, run by the Bettinardi family. «Reaching these important milestones and the constant growth trend that we are currently experiencing will lead us to celebrate our 45th year in business with enormous enthusiasm. An anniversary that sees us ready to face new horizons.» 

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