Brosway’s “Sunshine State”
New collections and a new overseas adventure for the Bros Manifatture Group’s brand
As a location, Aventura Mall Biscayne Boulevard – halfway between Miami and Fort Lauderdale – could not be more strategic. Indeed, it is much more than a shopping mall. It is a place for Florida’s upper class to meet and hangout, an obligatory stop for millions of visitors that, every year, spend their vacation in and around the area as well as for all those Americans who perhaps call the Sunshine State their buen retiro. After opening its direct branch in Miami, a young and dynamic brand like Brosway could not let this opportunity slip by and so, since February 1st, in Aventura, in the State’s largest mall, it has set up shop to join the other 200 luxury brands operating there. “We are proud to become part of the group that stands at fifth place among the top shopping malls in the States,” says Beatrice Beleggia, CEO Brosway USA. "The American people already love Brosway’s glamorous, sparkling, brightly colored and innovatively designed creations. Our aim is therefore to continue in this direction by expanding the brand within the US territory.” Of the new collections on display, romantic and versatile Chakra and Desideri certainly stand out with their focus on the use of steel, zircons and tiny miniature gems to express and remember special moments.