Chanel Joaillerie Revisits its Iconic Boutique in Place Vendôme
As the 90th anniversary of Bijoux de Diamants approaches in 2022, Chanel will renew the historic and legendary address with architect Peter Marino
As the 90th anniversary of “Bijoux de Diamants”, the first High Jewelry collection created by Mademoiselle Chanel in 1932, approaches, Chanel is preparing to revisit 18 place Vendôme, the house’s emblematic address. Built in the early 18th century and listed as a Historic Monument since 1930, number 18 Place Vendôme was bought by Chanel in 1997. After the Faubourg Saint-Honoré, the rue Cambon, the Ritz Paris, the acquisition of 18 Place Vendôme marked the culmination of a symbolic personal journey.
Ten years later, in 2007, Chanel confirmed its ambitions with a new boutique designed entirely by the American architect Peter Marino. Inspired by the couturier’s own living spaces, the boutique's décor blends Art Deco style and works of art through spaces reminiscent of the atmosphere of the rue Cambon apartment. In the same spirit, this new renovation project, led once again by Peter Marino, will offer the House's clientele a unique experience in an exclusive and precious setting. Chanel thus reaffirms its close link with Place Vendôme all while perpetuating the history of this legendary address. This new showcase will open its doors in 2022. In order to continue the provision of an exceptional welcome to its customers during the construction period, a temporary boutique will open on February 16th 2021 at 15, rue de la Paix.
Ten years later, in 2007, Chanel confirmed its ambitions with a new boutique designed entirely by the American architect Peter Marino. Inspired by the couturier’s own living spaces, the boutique's décor blends Art Deco style and works of art through spaces reminiscent of the atmosphere of the rue Cambon apartment. In the same spirit, this new renovation project, led once again by Peter Marino, will offer the House's clientele a unique experience in an exclusive and precious setting. Chanel thus reaffirms its close link with Place Vendôme all while perpetuating the history of this legendary address. This new showcase will open its doors in 2022. In order to continue the provision of an exceptional welcome to its customers during the construction period, a temporary boutique will open on February 16th 2021 at 15, rue de la Paix.
