Ten years later, in 2007, Chanel confirmed its ambitions with a new boutique designed entirely by the American architect Peter Marino. Inspired by the couturier’s own living spaces, the boutique's décor blends Art Deco style and works of art through spaces reminiscent of the atmosphere of the rue Cambon apartment. In the same spirit, this new renovation project, led once again by Peter Marino, will offer the House's clientele a unique experience in an exclusive and precious setting. Chanel thus reaffirms its close link with Place Vendôme all while perpetuating the history of this legendary address. This new showcase will open its doors in 2022. In order to continue the provision of an exceptional welcome to its customers during the construction period, a temporary boutique will open on February 16th 2021 at 15, rue de la Paix.