«Our new e-commerce platform aims to become a link between the end customer and the retailers who represent us within the territory today,» says Michela Saracino, General Manager of Crieri. «It is a veritable service tool that we are putting at the disposal of the intermediary customer and end customer. We have designed the site as a sort of hub, a container of useful information for the entire supply chain that combines the commercial and marketing approach and we are sure it will find fertile ground with all our interlocutors,» she concludes.
Crieri retailers will be able to offer their availability for online purchases to be picked up at their store through a reserved area on the website, a digital ecosystem specifically for them. By registering on the platform, retailers will have a personal page where they can enter information and photos of their store. Through this reserved area, they will be able to access exclusive content and materials for promoting the brand, as well as to participate in in-depth video lectures and webinars or training, and receive brand communications through a privileged channel. The Crieri e-shop displays an elegant and clean layout that, through intuitive paths, gives users direct access to the Crieri universe and its precious creations for a unique shopping experience that never neglects the emotional involvement of those entering the world of jewelry.
The new platform will present the brand's most iconic collections, such as the tennis necklaces and bracelets in the Icon line, the diamonds featuring in the Pura collection, the dynamism and movement of the items in the Ritmo collection, and the precious and contemporary colors of the Rainbow collection.