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D&sign: Ebook, Ecommerce and Showroom

These are the three new methods of proposal of the Brescia-based company, a leader in the design and construction of tailor made boutiques

Seven simple steps that trace a precise path. They are those described in the first "guide for jewelers" created by D&SIGN Srl, a company founded by Fabio Antonuzzi and Michele Gregori, which since 2005 has been dedicated to "transforming spaces into emotions". A claim that summarizes the approach to the world of interior design applied to the creation of tailor made boutiques, studied in detail by the architect Lorenzo Clerici, partner since 2015, to fully reflect the client's style, taste, target and business model. The guide, in digital and downloadable format, starts from a first basic consideration: the choice of the right space, which may mean changing location, opening a new one or redoing the total look of an existing one. Once the starting point has been established, we move on to an in-depth market analysis and focus on any competitors and the typical customer, and on the inputs to be visually transmitted to stimulate the purchase. Third, fundamental step, the choice of the team of professionals to rely on for the realization of what has been decided, through a well-defined plan of design, artisan production, up to the pre-assembly and assembly phases so that everything reflects the initial mission. Point four of the guide explores the development of the design idea, answering the question "what do we want to focus on?". Once the focus has been identified, lines, shapes, materials and colors will be nothing more than the realization of this concept. Five, if it is true that today the customer increasingly needs to experiment, interact and be the protagonist of the moment of purchase, the development of the functional aspect of the store must be at the center of the project itself. Six, the customer must find himself immersed in an emotional journey that leads him to purchase, in a sort of comfort zone in which his propensity to increase the spending budget also happens almost naturally. Last but not the least, promotion, which today means integrating multiple activities: creating a logo and a coordinated and recognizable image, a cutting-edge and always updated site, activating and pushing social channels, creating online and offline advertising campaigns.

So, if with this guide the complete know-how of D&SIGN is just a click and download away, you could not miss the opportunity to purchase the individual pieces of the collections signed by the creative team of the Brescia-based company, from the counters and display cases to the lights. techniques to enhance the jewels. Three modes: the new e-commerce, just as fast and responsive, the showroom in Brescia, where you have the opportunity to touch the artisan quality of the various products, as well as to immerse yourself in the sensory experience that give essences of woods, precious surfaces. And last but not least, you can take advantage of Vicenzaoro September to visit the D&SIGN stand (Hall 6 STAND 223).

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