FerriFirenze: New Entries Made in Tuscany
FerriFirenze opens its first boutique on Ponte Vecchio and presents Mini Icons, the new collection that celebrates the exclusivity of iconic creations through versatile and functional design
Made in Italy. More precisely, Made in Tuscany. FerriFirenze jewelry, a brand committed to promoting the exclusivity of its creations worldwidewithout ever neglecting its roots. After a traveling winter season marked by pop-up events in major luxury capitals such as London and Hong Kong, FerriFirenze opened its first official boutique last May on the legendary Ponte Vecchio, symbol of the Tuscan capital and Florentine goldsmithing excellence. A strategic and identity-defining choice that marks a fundamental moment for the company. «It is the first real FerriFirenzeboutique, in addition to our atelier, and we couldn'thave hoped for a more representative location.It is a dream come true, but also a huge responsibility,» said Ilaria Furlotti, co-founder and creative director of the brand. The new opening consolidates a vision that combines traditional craftsmanship and contemporary spirit. While its Tuscan roots remain central, FerriFirenze has developed an aesthetic language that is adept at communicating with an international audience without ever compromising on stylistic consistency and quality. This is due to a production process developed entirely in-house, which guarantees control, integrity and authenticity at every stage of the work. In the charming Renaissance setting of Villa Corsi Salviati, master goldsmiths and young artisans work side by side in a dynamic workshop, employing technical precision, expertise and creative sensitivity on a daily basis in a process that remains faithful to the rhythm and values of handmade craftsmanship.This is how the brand has been able to create instantly recognizable pieces, defined by balanced proportions, fluid linesand unostentatious elegance. Characteristics that are reflected in the new Mini Icons collection, a compact reinterpretation of its most populardesigns. A collection not only designed for those approaching the brand for the first time, but also for those looking for versatile pieces that can be worn every day without sacrificing quality. Designer miniatures that reinterpret iconic collections: from the soft, organic shapes of Bubbles to the brilliant simplicity of Riflessi, from the airy dynamism of Soffio to the textured surfaces of Spettinato and the architectural geometries of Vito.Although smaller in size, the creations, all made of 18-karat gold and embellished with diamonds, retain the character of the original, but with a new, more delicate and wearable balance. A refined introduction to the world of FerriFirenze, designed for those who recognize and appreciate the authenticity of contemporary jewelry shaped by the craftsman's touch.
