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G.O.A.T by Crieri: The Tennis Bracelet Becomes Elastic

Crieri, the Italian jewelry company, launches G.O.A.T, an innovative version of the Tennis bracelet, which, thanks to a revolutionary mechanism, becomes elastic


Crieri is certainly one of the made-in-Italy jewelry brands that springs to mind when speaking about the Tennis bracelet, an iconic piece of jewelry featuring an uninterrupted row of diamonds set on an imperceptible frame, which the company has always interpreted in an exclusive contemporary key. With the precise aim to renew its value and look, the brand has just launched an innovative version onto the market: an elastic model, the subject of an international patent and part of the new G.O.A.T. (Greatest Of All Time) project with which the company reinforces its vocation for continuous evolution. «The introduction of the new G.O.A.T. collection allows us to significantly differentiate ourselves even further from the competition. We have always been keen observers of the context in which we operate and this has enabled us to gain constant recognition with our tennis bracelets over time, so much so that we have been able to patent a number of construction solutions. With G.O.A.T., we are putting our experience and expertise to use in order to take another step forward not only to offer an aesthetically impeccable jewel, but also a very interesting product from the point of view of quality and price positioning,» said Alessandro Saracino, Founder and CEO of Crieri.

It took a good two years of research and development to create the linear and continuous design of the new tennis bracelet, the result of a revolutionary assembly system that perfectly aligns the bezels, making the jewel not only precious, but also easy to wear, resistant, light and practically indestructible. The collection includes models in 8/9 different carats and 3 reference sizes - S, M, L - to guarantee a perfect fit for both men and women. They come in yellow, white and pink gold with white, black, brown, blue and yellow diamonds, rubies and pink and blue sapphires. Several limited editions are also available displaying stones with heart-shaped cuts, baguettes or even the precious Colombian emeralds of which Crieri is a great interpreter. 

And, in the name of Crieri’s constantly pursued exclusiveness, custom-made creations will also be offered. «The name encapsulates the whole essence of this project and the revolutionary vision of our company. “Greatest Of All Time” because being the best ever is exactly how we see our new tennis bracelets,» Saracino concludes.

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