Jewellery Geneva 2025 Welcomes International Jewelry
Jewellery Geneva 2025 brought together 34 international brands at the President Hotel, confirming its role as a key event for global buyers and high-end jewelry professionals
Geneva once again affirms itself as a global hub for fine watchmaking and prestigious jewelry. During the annual Watches and Wonders event, top industry players gather in the Swiss capital to explore the latest trends, complete exclusive assortments, and forge strategic partnerships. Running in parallel, the Jewellery Geneva – International Jewelry Show welcomes the most discerning buyers with a curated selection of high jewelry, reminiscent of the historic Baselworld. Now in its fourth edition, the show took place from April 1 to 7 at the renowned President Hotel, an elegant venue overlooking Lake Geneva and considered one of the most prestigious locations on the international scene. The 2025 edition hosted 34 maisons, including both designers and manufacturers, primarily from Europe, the Middle East, and Asia. Italy led with the largest presence, followed by Germany, Belgium, Spain, and the Netherlands. Organized by H2 Events, the show exceeded expectations in its early days. CEO Howard Hauben announced increased attendance compared to the previous year by the fourth day of the event. Around 20% of visitors came from Canada and the United States, while the remaining audience consisted largely of professionals from the Middle East, Asia, and Europe — a testament to the show’s truly global reach. However, beyond the numbers, what truly sets this jewelry show apart is the high caliber of its attendees. As Jack Zybert, CEO of Zydo — the historic Italian brand present since the first edition — emphasized: “It’s not about quantity, but quality. The most influential buyers are here, and we are here for them. It’s the ideal place.” Among the most appreciated newcomers was the debut of Australian brand Autore Pearls, a luxury pearl specialist. By the fifth day, the company had already confirmed its return for the next edition. With its own pearl farms in Australia and Indonesia, Autore showcased iconic creations such as the award-winning Enchantress Necklace: a sculptural snake-shaped necklace in 18k rose gold, adorned with white and pink diamonds and South Sea Keshi pearls. Also drawing major attention was the presence of renowned Italian brand Roberto Coin — a symbol of international luxury — whose collections further solidified Jewellery Geneva’s standing in the global high-end jewelry scene.
