Maxioro, the Men's Jewelry that Changes Patterns

Made in Italy, Made in Maxioro. Words that almost sound like an advertising, but there is no clearer, more concise and complete way to define the reality of this brand born in 1997 in the heart of the Vicenza goldsmith district. In its laboratories, skilled craftsmen use precious raw materials to give shape to what was imagined and designed by the creative director Alessandro Zulian, initiator together with his wife Giovanna of this captivating family success story. Almost thirty years ago, men's jewelry was relegated to a niche in the sector, especially where exclusively women's and "classic" jewelry dominated. Driven by an entrepreneurial spirit that looks beyond the obstacle. Alessandro Zulian immediately began to break the mold, introduce technical innovations, rewrite the rules of men's jewelry, launching new trends and becoming in all respects a point of reference on the national market and beyond. Since then, his aesthetic vision has been inspired by countless sources of inspiration, from evergreen motifs to the Beat Generation up to pop art, expertly mixed with the transgressive soul of rap and hip hop, thus meeting ever-evolving fashions and tastes and therefore to the new generations. After days of work spent reworking ideas and details as a team, precision and imagination, united by an immense passion for an ancient craft capable of always renewing itself, finally bear fruit, adding every day an extra piece to the already vast assortment of Maxioro: over 3000 items and a range of more than 700 models of chains with weights that can reach up to 500 grams, all in gold on which precious stones selected one by one make a beautiful display. Strictly handmade creations that excite sight and touch.