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Pianegonda: The Arrival of Betony Vernon

The Anglo-American designer, naturalized Italian, is the new Creative Director of the Bros Group brand and will make her debut in January 2023


News at Pianegonda with the arrival of Betony Vernon in the role of Creative Director. A strategic new entry for the brand, which will launch its first collection by the designer in January 2023. Pianegonda, which continues its journey, always evolving with great stylistic courage, has decided to entrust in Betony Vernon who, after 14 years of living in Paris, has returned to Italy due to the love she has for our country and for the artistic, creative and artisanal skills that only our territory can offer.

This new artistic relationship will be expressed through the designer's own bold and contemporary language: «I have always seen Pianegonda as a breakthrough brand that knows how to dare and when they called me, I had no hesitation in accepting. I think it is very close to my aesthetic vision of bold and contemporary,» the designer says. Lanfranco Beleggia, the Group’s Chairman, adds: «As part of the brand's new course, we welcome Betony's entry with enthusiasm and we are sure that she will be able to revitalize our extraordinary heritage in the best possible way with new interpretations of jewelry, combining taste, ideas and her knowledge of metals, silver and gold, with the expressive powers and essence of form that Pianegonda's contemporary design possesses.»

Betony Vernon was born in Virginia and grew up in a stimulating environment of art, music and culture. After graduating in Art History and Goldsmithing, she moved to Italy, initially to Florence and then to Milan, where she specialized in design at the prestigious Domus Academy. Skill, talent and creativity are the key elements that have allowed her to collaborate with some of the most famous fashion and design houses (Valentino, Jean Paul Gaultier, Missoni, Gianfranco Ferré, Pampaloni, Fornasetti, Karl Lagerfeld, Alexander Wang) and that have made her creations a huge success among celebrities such as Lady Gaga, Angelina Jolie, Christina Aguilera, Dita von Teese. Her works have been exhibited in several international museums, such as the Victoria and Albert Museum in London, the Milan Triennale and the Museum of Modern Art in Paris.


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