Piero Milano: Conquering the Middle East
Represented by the famous department store 51 East, Piero Milano has taken the best of its high jewelry collections to the heart of Qatar, winning over the public at the Doha Jewellery & Watches Exhibition
Held from 9th to 13th May in the heart of Qatar, for the first time, the Doha Jewellery & Watches Exhibition hosted high jewelry collections by Piero Milano. The historic jewelry brand was selected as the only Italian partner to be represented by 51 East, one of the most important department stores in the Middle East and a reference destination for lovers of the most prestigious European luxury brands. «Being the only Italian brand partner in the jewelry department was certainly a remarkable debut that underlined our presence during the show: the influx of customers and visitors was constant every day and our flagship collections were particularly appreciated for the innovation and stylistic research that have always featured in our manufacturing.» The Valenza-based brand thus consolidates its position in the Middle East, which is now a highly potential market for all Italian jewelry brands. The high-profile lifestyle combined with the unique savoir-faire of “made in Italy” have proved to be the brand's winning card to conquering a territory that is currently competitive and still comparatively little covered, where the demand for high-end jewelry is growing strongly. «Piero Milano jewelry has considerable recognizability and great storytelling and the public is proving us right by appreciating what we love to express through our creations.»
