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“Pure V” by Louis Vuitton

Created by Francesca Amfitheatrof, the new Louis Vuitton high jewelry collection is dedicated to the iconic V signature


«For this high jewelry collection, I wanted to express the essence of the V", explains Francesca Amfitheatrof, Artistic Director of Watches and Jewelry at Louis Vuitton. «I wanted to update it, make it more contemporary. A great source of inspiration was the minimalist V, inspired by Art Deco, which Gaston-Louis Vuitton placed on his trunks between the 1920s and 1930s.» “Pure V”, this is the name of the new collection designed by Amfitheatrof, celebrates the iconic symbol of the maison with a set of 8 precious and contemporary models. The graphic and minimalist motif of the V becomes a distinctive element of the rings, bracelets and earrings characterized by an aerodynamic design based on rigorous proportions. Gold, diamonds and black onyx are the materials chosen to give each piece a refined and distinct allure and an immediately recognizable style.

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