Serafino Consoli and its “shape of life”
The “film manifesto” of the brand known for its Multisize ring and Bracelet Ring, whose title, "the shape of life" alludes to the dynamic nature of jewelry, will debut at Vicenzaoro. Founder Ivan Consoli explains
The countdown is almost over. On Friday, January 19, the first frames of what is the new mode of communication much-desired by Ivan Consoli, founding patron of Serafino Consoli and deus ex machina of "The shape of life," will be unveiled to the Vicenzaoro audience. «The novel ways of making jewelry for which we have always been known, all patented and therefore able to stand out in the market, require continuous updating. The idea of evolution is one that represents our soul at its very core: our jewelry itself is dynamic, it moves, changes and transforms with a gesture, becoming something different, molding itself to the wearer and adapting to the various stages of life. Consequently, everything that represents it must also stay at the same pace. We chose Vicenzaoro as the “stage” for the debut of a new strategy that will explore the world of art in all its many different aspects. No more commercials for their own sake, but a visual storytelling that will stimulate thought, going beyond the screen. What we will be presenting during the days of the show is a veritable "film manifesto" conceived and created in all respects as a film production, with director, cinematographer, cast-selected performers, costume designer, sound technician and so on. We could almost say that with "The shape of life", I put myself in the shoes of a film producer. The storyboard is simple and straightforward: in just over two minutes of film, we will portray values worth living for, namely nature, affection, art, beauty. We shot on two sets: the Circolo Filologico in Milan, in Via Clerici, and Champoluc in Valle d'Aosta, places that express these values. The complete work will be available on our social channels in the weeks following the show. So, stay tuned!»
