Serafino Consoli Sets its Sights on the Overseas Market

Thirty years of experience in the luxury jewelry and watch sector are the valuable assets that Alejandro Cuellar brings with him to his new professional adventure as the Serafino Consoli brand’s Vice President of Sales & Brand Development for the American market. His consolidated expertise and strategic vision will support the overseas expansion highly coveted by CEO Raffaella Consoli, who, commenting on this important acquisition said: «The arrival of Alejandro Cuellar is a further investment in the development of the American market and our brand’s international growth. We wish him a future full of satisfaction and mutual success.» Cuellar's CV includes extensive experience in luxury jewelry companies such as Chopard, where he worked in wholesale and retail for almost 20 years, followed by six years at Messika USA as Senior Sales Director, and more recently at Robert Procop, which he successfully guided towards prestigious retailers nationwide. Professionalism and passion are his recognized qualities in the sector and, in this too, his first all-Italian venture, these values will undoubtedly help him reinforce the distribution network and guide the brand's expansion in the Americas, implementing a network that already has over 250 active retailers globally.