The New Era of Damiani

With its six brands - Damiani, Salvini, Bliss, Calderoni, Venini, Rocca - the Damiani Group is experiencing a moment of enormous positivity and growth. This was discussed yesterday in a special one-to-one, held on the Main Stage in Hall 7, between Jerome Favier, the Group’s CEO, and Federica Frosini, Editor-in-Chief of VO+ magazine. Made in Italy, quality and authenticity are the unique and fundamental values of a path that the company, still family-owned, has been following since 1924 and that, in a historical moment in which the pandemic has paralyzed the world, have strongly sustained new strategic choices.

«We reacted extremely well. We intensified digitization, created ad hoc services to maintain close relations with the end consumer, launched sales methods, increased technology and platforms. But above all, we were “human” and managed to create empathy with our customer. Let me say that we had the ability to interpret the moment and read the situation, reacting according to our own logic. What I am about to tell you is very simple but highly effective: strength lies in the truth and the freedom to act truthfully. In a word, we remained true... and listened to the truths of the moment,» said an enthusiastic Favier. Words that served as a promise at the launch of the new collection, Belle Époque Reel. «Belle Époque is one of our must-haves and best sellers. But Belle Époque Reel takes this collection into the contemporary, opening up to a modern, more spontaneous and direct concept of visual creativity.» A concept explained through an exclusive video that revealed the style of the new jewelry to the rhythm of a dynamic shooting sequence.

The rings and necklaces - in white, yellow and pink gold, enriched with diamonds - recall the motion of the famous Belle Époque cross with its two elements in eternal oscillation and feature a sophisticated central mechanism that, when stroked, rotates on itself and comes to life, just like an Instagram reel. The circles and rectangles follow one another in a seemingly endless chase, just like the multiple videos of a social feed, a symbol of unstoppable progress. An expression of a sublime goldsmith's art that originates from the encounter between tradition, craftsmanship, passion and creativity, Belle Époque Reel was created to attract the younger generations and all those who identify with the philosophy of “new” and with values such as exclusivity and authenticity. And it was precisely the topic of authenticity that the CEO wished to return to at the end of the meeting: «Authenticity is the value we believe in most and our collections unleash all its strength, attracting those end users who seek and appreciate a “sincere” product, something that stands out in a market that offers numerous things that are often too industrial.»