Tiffany & Co.'s new digital campaign for its new City HardWear collection, featuring Blackpink singer Rosé, kicked off last Friday. «I have always loved wearing Tiffany jewelry, declares Rosé. Collaborating with an iconic brand that has been a part of my life for a long time makes everything that much more special. I am truly honored and excited to be a part of the City HardWear campaign and can't wait for everyone to see it.» Inspired by a bracelet from the 1971 Tiffany archives and first introduced in 2017, the Tiffany City HardWear collection evokes the charm and energy of New York City. The campaign highlights the collection's bold, industrial shapes that play with proportion and balance. Rosé exudes strength and confidence and wears the collection's yellow and rose gold jewelry illuminated by pavé diamonds. Tiffany chose Rosé for its bold personality and modern style, which embodies the attitude and identity of the collection.